Will described his one encounter with a bear to Today's Dentist: "Your knees go weak and your heart rate increases 6-fold. All that stuff about acting calm goes out the window. You freeze. The bear ambled off while I stood still. If I'd have moved, well, you understand."

He hasn't run into a bear since.

The Kansas City, Missouri dentist no longer runs into "bears" at his practice either. "The quality has always been there, but we had a lot of problems handling patients. They don't know that you're using the best amalgam, but they do know how well you treat them. Sterling taught us how to deal with the sales and public relations end of the business. They taught us that it was okay to market and how to go about doing it."

Dr. Tinsley's production has gone from $22,000 a month to $68,000 since enrolling on the Sterling Program. His New Patients have soared from 10 per month to the current level of 75. Personal income has doubled.